First, to answer the question we usually get from people, “How did you come up with the name Naked Bear?” While we obviously hope the name is easy to remember, it’s more than a pun on bare naked. In many cultures, the bear is a symbol of healing and connection to the earth and we think that perfectly represents what we are striving for. The “naked” part comes from our commitment to only use pure “naked” ingredients in all of our products.
We owe the start of our company to an English Springer Spaniel and our cold snowy winters. Back in 1989, we brought home a new puppy named Beezer. Running in the cold and snow of a Minnesota winter, he soon developed sore paws with ice chunks gathering between the pads. Looking for a solution, we made a simple balm from beeswax and olive oil that immediately solved the problem and kept Beezer’s pads incredibly soft and smooth. To our delight, it also worked great on our own hands and an idea and company were born.
Today, we remain a small, family owned and run business located in the historic river town of Anoka, Minnesota and we’re still dedicated to providing healthy, affordable skincare made from the finest ingredients nature has to offer.